YOUR YOGA EVENT STRATEGY
Dharamshala, Himachal Pradesh
This flows nicely from number two. Because if your event is unique, you’re more likely to get it covered online and in print.
My events were featured in many magazines and online blogs including Time Out and even Grazia Magazine. A journalist from Grazia was sent to cover Yoga Supper Club as part of a feature on 20-somethings swapping clubbing for healthier nights out.
Securing features like these means building relationships with the right people. And the best place to start is to create a list of where you’d like to be featured – and the names and emails to contact!
Then invite journalists to attend for free and make sure you continue to contact them with a press release every time you have a new event.
