HIGHLIGHT THE BENEFITS
Varanasi, Uttar Pradesh
One of the best ways to promote your event via email marketing and on social media is to highlight the benefits of your event.
Come up with five benefits and turn these into a mini-series of posts and emails to share over a period of time. It’s much more effective to focus on the benefits of your event than the features e.g date and time.
Benefits could include:
– Relaxing and switching off from your weeK
– Spending time catching up with friends
– trying, learning and experiencing something new
Gather images, write the copy and schedule.
SELL YOUR YOGA EVENT STRATEGY 5: USE VIDEO
Video is a great way to entice your community to attend your event, especially as Facebook and Instagram LOVE video. These networks favour video and will, therefore, extend your organic reach so that more of your audience see your video.
Here’s a reminder of why you should be using video in your yoga business!
If this is your first event and you don’t have video yet, getting on video to talk about the benefits of attending your event is just as good.
During your event, make someone responsible for taking lots of video clips.
You can then upload these clips into iMovie and create a short video that you can share when you launch the next event.
