SELL YOUR YOGA EVENT STRATEGY WORK TOGETHER
Auroville, Tamil Nadu
Working with partners to create, host and promote events is one of the BEST ways to get known and sell out your event.
Be mindful in your choice of partners and ask yourself:
Are they aligned with my values?
Is their audience similar to my own?
Do they have a larger social reach than my own?
Healthy food brands, restaurants and wellness products are an obvious match. But you could also look at clothing, media outlets such as yoga magazines, studios and not forgetting other yoga teachers!
You should also work with partners to offer an event goodie bag packed with health, wellness and yoga related products. People love goodie bags and it’s a really great way to offer additional value. Especially if the value of your goodie bag is more than the cost of the event itself!
SELL YOUR YOGA EVENT STRATEGY 2: BE UNIQUE
When crafting your events, it’s super important to be unique! Do you want to stand out from the countless workshops, all day intensives, retreats and other yoga events that are taking place in your area? Then you’ll need to make your event different.
And you can do this by focusing on your niche and finding something that excites both you and your ideal students. That’s your sweet spot!
Can you put a unique spin on your event to make it even more special?
If you dig deep you’ll be able to find something that will make your event different. You can also make your event unique by finding a unique location or venue. So get your thinking cap on and come up with a list of venues to reach out to – and then make contact! Send those emails, go and visit them and start getting your yoga event moving!
